Neighborhood Marketing
 
Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to...
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It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to...
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In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images...
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Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide...
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Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them...
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According to Public Relations News , Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an...
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This one’s easy. Because surveying is a free and efficient way to gather intel on your customer base and thus, the health of your business. We probably can’t...
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Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it...
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Articles should have compelling headlines that attract attention, while at the same time conveying the general message of the story. Face it — a dull headline...
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Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren’t paid for,...
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