Neighborhood Marketing
 
Many small business owners rely heavily, if not solely, on word-of-mouth advertising. Often, this is because many feel they lack the knowledge and time to...
It’s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You’ve got to...
In “How Does Google Work?” we explained that Google recognizes text best. But that’s only partially true. The search engine also values text coupled with images...
Writing fluff content about your business just isn’t enough. For people to read your articles, you have to go beyond the basics of your company and provide...
Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them...
According to Public Relations News , Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an...
This one’s easy. Because surveying is a free and efficient way to gather intel on your customer base and thus, the health of your business. We probably can’t...
Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it...
Articles should have compelling headlines that attract attention, while at the same time conveying the general message of the story. Face it — a dull headline...
Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren’t paid for,...