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The Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM) regulates commercial email and requires businesses to allow recipients to opt-out of future messages.

CAN-SPAM does not require a business to get a person’s permission to send them an email, but it does require the business to allow people to unsubscribe from receiving additional emails.

Here are other CAN-SPAM provisions that affect email marketing:

• Almost all emails must include the business’s mailing address;
• Deceptive content is prohibited, such as fraudulent subject lines and return addresses;
• Automated harvesting of email addresses from websites is prohibited;
• Businesses who have procured spammers’ services can be implicated.

Jeff is the President and CEO of BubbleLife Media, the publisher of http://www.bubblelife.com, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee. For more information visit http://www.bubblelife.com. - Contact Jeff at  
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