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One way to determine how successful an online advertising campaign has been is by looking at its Click Through Rate or CTR.

CTR is a measurement of the amount of times your ads have been clicked on. To calculate a single ad’s click through rate, you must divide the number of clicks by the amount of impressions — the amount of times an ad has been displayed on a webpage — the ad has received.

Example: You are running an advertisement that has been clicked on 50 times and has 4,000 impressions. To calculate the CTR, you divide 50 by 4,000 to get .0125. (Calculation: 50/4,000 = .0125)

You will want to express your CTR as a percentage, so you will multiply the .125 by 100, revealing that your ad has had a 1.25% click through rate. (Calculation .0125×100 = 1.25%)

The industry average CTR is about .08%, so having a 1.25% CTR means your advertising campaign is doing very well.

Jeff is the President and CEO of BubbleLife Media, the publisher of http://www.bubblelife.com, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee. For more information visit http://www.bubblelife.com. - Contact Jeff at  
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