Facebook — needless to say, this tool has revolutionized the way we communicate and share information.
If you’re reading this, I’m assuming you’ve already created a Facebook page for your small business. If you don’t have one, get one NOW!
Your business’ Facebook page can be a powerful, efficient and (most importantly) free way to reach out to customers, brand yourself and advertise your goods and services. You need to be where your customers are, and take it from us, they’re on Facebook.
For maximum impact on your social media accounts, make sure that your Facebook page has the following items:
Company bio and contact info
Under the “About” section of your Facebook, offer a brief description of what your company does and provide the business’ address, phone number, email and website URL. It’s imperative that you include your site’s URL and a blog, if you have one. Make it as easy as possible for customers to find your page online.
Have photos of your business’ storefront or YouTube videos promoting your company? Include them on your page with captions containing key words potential customers might search for on Google. That way, your Facebook page will likely show up near your business’ website in search results.
Your company Facebook page should also serve as a calendar to your followers. Promotional events, sales, open houses, new product unveilings should all be posted on your page.
And while your customers are at your business, encourage them to “check-in” on Facebook and share it their Facebook friends. Just like word-of-mouth recommendations, only online!
Note: Don’t forget that often, people simply need to be asked to do something, and they’ll do it. Just ask your potential customers to “like” you on Facebook or to share your statuses/events/photos. Don’t bombard them, of course, but populate your page with useful information, and it’ll be a nice complement to your online footprint.