Neighborhood Marketing 101 -
Why All Customers Are Not Created Equal?

When planning your marketing strategy, it helps to have a primary goal that you want to accomplish. For most businesses this primary goal is typically “more customers”. However, this may be a misdirected or incomplete strategy. For example, some customers:

  • Spend more than others
  • Are easier to service
  • Generate more repeat business
  • Generate more referrals
  • Are worth more over their lifetime

Targeting these types of customers rather than just any customer generates the best return on your marketing.

Saturday, September 11, 2010