It really is that simple, yet surprisingly few businesses take the time to ask their customers to come back either during their first visit or later after they’ve left. Asking for a repeat visit is simple and there are a variety of ways to ask including:
- Providing a return visit coupon
- Posting on Facebook
- Sending an email
- Calling on the telephone
- Sending a postcard
- Scheduling a future appointment
But, in order to accomplish any of these steps, two things are necessary. First, you must establish a method of contact or engagement with customers during their original visit such as:
- Providing them a coupon
- Encouraging them to “Like” your business on Facebook
- Asking them for their email address, phone number and/or address before they leave
Second, you must provide a reason for customers to return such as:
- Reminder of their previous great experience
- Coupons or discount offers
- New merchandise
- New products or services
- Special events
One More Very Important Thing
One simple technique to double the results is asking customers to bring their friends and extending the incentives to them as well. When you ask customers to come back and then ask them to bring their friends, you’ll substantially reduce your costs of marketing while also improving your results. It really is that simple.
Want Your Customers to be Repeat Customers?
If you are interested in advertising that makes it easy to stay in touch with existing customers and increase repeat business, give us a call. Our affordable and sales-focused solutions are ideal for maximizing results and minimizing costs. We promise we’ll make it easy.