Neighborhood Marketing

With a just a little thought, a good message can become a great message. What’s the difference? A recipient reads a good message. But, a recipient shares a great message with their friends and family. Turning a good message into a great message isn’t that hard. The key things that take a message up a level include:

  • Benefit – Is there a great benefit for the recipient?
  • Timeliness  – Does the message have a near term benefit?
  • Audience – Is there a great fit between the message and the readers?
  • Exclusivity – Is there a benefit to being “In the know”?
  • Ego – Will the sharer be thought of more highly for sharing the message?

A good email and social media effort can pay additional rewards beyond just keeping in touch with existing customers. Email forwarding, Facebook likes, Twitter retweets and LinkedIn shares all give a message an extending audience.

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee. For more information visit - Contact Jeff at  
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