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Email Dominates Sharing of Online Content

A recent study by Chadwick Martin Bailey and iModerate Research Technologies shows that email still dominates sharing between friends, family and co-workers. The breakdown was as follows:

  1. Email – 86%
  2. Facebook – 49%
  3. Telephone – 25%
  4. Mail – 9%
  5. Twitter – 4%
  6. Blog – 3%
  7. LinkedIn – 2%

“Social media has opened up new opportunities for marketers to amplify their brand, build loyalty and connect with consumers,” says Jeff McKenna, senior consultant at Chadwick Martin Bailey. “Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth advertising.”

Next time, you think about “word-of-mouth” marketing, remember email, Facebook and voice are the top 3 ways it gets done.

Tuesday, May 31, 2011