Neighborhood Marketing

I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn't be more spot on:

"Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE."

Why I Will Never, Ever Hire A "Social Media Expert"


Jeff Farris
BubbleLife Media LLC
214.233.0740 x801

P. S. Remember to download your own copy of our book Neighborhood Brands. Regularly $24.95, its yours free. Visit

Jeff is the President and CEO of BubbleLife Media, the publisher of, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee. For more information visit - Contact Jeff at  
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