Neighborhood Marketing
 
The C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing Act of 2003 (CAN-SPAM) regulates commercial email and requires businesses to...
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When you send a mass email to your contacts, you are probably curious about how many of them read it. The “open rate” is a measurement of the amount of emails...
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A “call to action” is a sales message that promotes a sense of urgency, encouraging potential customers to act on it immediately. The strongest calls to action...
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The short answer is this: your business should be listed in as many places as possible. The beauty of the Internet is that your potential customers no longer...
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Reject the notion of the “blow-the-budget, try-it-all” advertising blitz and ditch the search for the new, bright and shiny marketing gimmick. It doesn t exist....
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I ve never been one to mince words, and I recently had a client insist that advertising doesn t work. My initial response — which I kept to myself — was why do...
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Want to close more business and for higher amounts? This is one of the best primers on selling, I ve seen in a long time. Great techniques simply explained in...
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Let’s face it, the primary reason “word-of-mouth” often ranks as the top source of new customers is because most business owners don’t know how to find new...
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Each day seems to bring a new “opportunity” to get found online through a new directory listing, an SEO redo of your website, or some social media buzz. Even...
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When your customers watched three local television stations, read one daily newspaper and had a phonebook in the cupboard, it was relatively easy to place an ad...
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