Nobody cares about what you have to say. It sounds harsh, but it’s the truth. Existing and potential clients want to read about something that relates to them — their problems, their interests or their concerns — and how your business or organization can benefit them. If you provide relevant, helpful and interesting content that applies to your audience, people will not only read your content, but will also learn from it. Offering solutions and answers is a lot more likely to help your business pick up customers than simply telling people about your services, so forget the standard pitch and educate your potential clients instead.