Imagine if your favorite author had never shared his or her work with a publisher. Despite the quality of the content, readers would never see it, and it definitely wouldn’t end up on any bestsellers lists! The same concept applies when you write content for your website or blog without considering Google and other search engines.

If you’re anything like me, you look at the first page of results. If you can’t find what you’re looking for there, you revise your search. Failing to include specific keywords relating to your business could keep your website off the front page of Google and out of potential customers’ minds.

When writing, keyword your content with words and phrases that apply to your business. For example, if your business is a Mercedes-Benz dealership in Dallas, make sure your content includes the name of your business, basic keywords (car, SUV, sedan, dealership, Dallas…etc.) and more specific terms (Mercedes-Benz, E-Class, C-Class, roadster…etc.). This way, if someone searches the term “Mercedes roadster Dallas” in Google, your business will have a better chance of appearing higher in search results and catching the attention of potential customers.