According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

At its core, PR is the act of distributing information about a business or organization to a target audience on a consistent, timely basis. This means reaching out regularly customers, potential customers, and those who have an interest in your business’ services or products.

PR is a combination of information about your business, relevancy to the your audience and marketing all rolled into one. PR goes beyond marketing and advertising to tell your business’ story, connecting your business to local customers, media and influencers.