Neighborhood Marketing
 
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A few years ago when a customer had a bad experience they told their friends and the story typically ended there. The cost to the business was the loss of one customer and a few of his or her friends. For businesses with a large number of customers, the loss of a few customers was just part of the cost of doing business. But the Internet is forcing every business, both large and small, to completely rethink their procedures for handling a dissatisfied customer.

On the Internet an unhappy customer can:

  • Post a bad review on Yelp, a frequent source for business reviews for many potential customers
  • Post a negative comment on Facebook telling all of their friends and family
  • Post a negative comment on Twitter linking your company name to the bad experience
  • Post a bad review on Google Places, a frequent search result for people searching online for your business

On the Internet, one bad experience now potentially affects business with hundreds and potentially thousands of customers. So what does a business do when they are faced with an unhappy customer? The simple answer is to try to make it right either through a sincere apology, a discount or a refund. The costs of a liberal resolution policy will be far less than the cost of Internet damage control.

Want Your Business to Excel with Customers?

If you are interested in turning your customers into a loyal and returning crowd, give us a call.  Our affordable and sales-focused solutions are ideal for maximizing results and minimizing costs. We promise we’ll make it easy.

Jeff is the President and CEO of BubbleLife Media, the publisher of http://www.bubblelife.com, DFW's largest neighborhood news source, and a leading provider of neighborhood marketing solutions. Jeff has always been a technology entrepreneur including founding and leading one company that ranked 26th on Inc. Magazine’s list of Fastest Growing Private Companies, held an IPO and sold to McAfee. For more information visit http://www.bubblelife.com. - Contact Jeff at  
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