Many businesses look to Apple as a role model for exemplary customer service. Even large companies like JC Penney are trying to emulate Apple’s retail experience. But there are things in the Apple customer service model that don’t really apply to most neighborhood businesses such as:
- Ultramodern storefronts
- Cashless and paperless checkout
- Minimal inventory
- Abundance of available floor staff
A better role model, and one that any business can emulate, might be Bubba’s the local diner I’ve been eating at for almost 30 years. Their tips are these:
- Always provide a consistently excellent product
- Whenever possible call customers by name
- Never let the store appear dirty
- Minimize staff turnover to provide familiar faces
- Pay attention to the smallest details such as using the best butter or jellies
- Don’t charge a premium even though you can (also called over delivering)
- Always ask for customer feedback on how to make things better
Bubba’s may not be most glamorous business, but I can think of few others that represent a better role model for a neighborhood business.
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